In my opinion, popular culture (as in everyday culture) is often a good indicator of a cultural mainstream at a given time. Therefore, if we look at a seemingly banal or innocent artifacts, that may give us clues about the zeitgeist of a period. Theodore R. Johnson, III over at NPR thought so, too, and examined the origins of a famous ice cream truck song going back to the minstrel shows of the nineteenth century (go and read the article, it is great!). And he found a 1916 record by a Harry C. Browne, courtesy of Columbia records, that contains lyrics like this (warning: incredibly racist):
Browne: “You niggers quit throwin’ them bones and come down and get your ice cream!”
Black men (incredulously): “Ice Cream?!?”
Browne: “Yes, ice cream! Colored man’s ice cream: WATERMELON!!”
Almost a century later, such open forms of racism are quite shocking and thankfully would be unacceptable in mainstream advertising. That is not to say that popular culture today is free of racism. But I would argue that these days, for the most part, racism manifests itself in subtler forms. I am not talking about the realm of politics. There, as a regular observer, I note a lot of dogwhistling, especially since 2008 and the election of Barack Obama for POTUS. But that discussion is for another time.